We wish to provide you with information on how we handle your personal information when you use our Website. Unless otherwise indicated below, the legal basis for the handling of your personal information results from the fact that such handling is required to make available the functionalities of the Website requested by you1.
1. Accessing our Website
When you use our Website, your browser will transfer the data set out below to our web server. This is done for technical reasons and required to make available to you the requested information. To facilitate your access to the Website, the following data is collected, briefly stored and used:
- IP address
- date and time of access
- time zone difference to Greenwich Mean Time (GMT)
- content of request (specific site)
- status of access/HTTP status code
- transferred volume of data
- website requesting access
- browser, language settings, version of browser software operating system and surface
We will store such data for a limited period of time in order to be able to initiate a tracking of personal data in the event of actual or attempted unauthorized access to our servers2.
- Your name, business address, business telephone number(s) and email address;
- Professional details;
- Practice specialty including areas of interest;
- Membership of professional associations;
- Practice and/or business information including where applicable interest in Bayer products and usage;
- Dealings with Bayer in respect of medical enquiries, adverse event reporting, product complaints, clinical trial involvement, details of sales representative appointments;
- In accordance with the transparency requirements of the Medicines Australia Code of Conduct, a description of any event you attend or services you provide to Bayer in respect of pharmaceutical company sponsored programs such as seminars and meetings but also transfers of value for services/activities performed by you, expenses (including air travel, accommodation and registration fees paid by Bayer and/or reimbursed to you/your employer and any transfers of value made to third parties as directed by you.
2. Setting of cookies
a) What are cookies?
This Website uses “cookies”. Cookies are small text files that are stored in the on your hard drive via your browser. They store certain information (e.g. your preferred language or site settings) which your browser may (depending on the lifespan of the cookie) retransmit to us upon your next visit to our Website.
b) What cookies do we use?
We use two categories of cookies: (1) functional cookies, without which the functionality of our Website would be reduced, and (2) optional cookies used for e.g. website analysis and marketing purposes. The following table contains a detailed description of the optional cookies we use:
|Purpose and content
|Example: Website analysis with Google Analytics
These cookies assign a randomly generated ID to your device, enabling us to recognize your device upon your next access. For details on website analysis please see the respective chapter below.
|Example: Online behavioral advertising with DoubleClick
These cookies assign a randomly generated ID to your device, enabling us and our partners to recognize your device upon your next access. For details on behavioral advertising please see the respective chapter below.
c) Subject to your consent
We only use optional cookies if we have obtained your prior consent . Upon your first access to our Website, a banner will appear, asking you to give us your consent to the setting of optional cookies. If your consent is given, we will place a cookie on your computer and the banner will not appear again as long as the cookie is active. After expiration of the cookie’s lifespan, or if you actively delete the cookie, the banner will reappear upon your next visit to our Website and again ask for your consent.
d) How to prevent the setting of cookies
3. Website Analysis
On our Website we use Google Analytics, a web analysis service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
Google will analyze your use of our Website on our behalf. To this purpose we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the United States, where it will be stored and analyzed. The respective results will then be made available to us in anonymized form. In this process, your usage data will not be connected to your full IP address during this process. We have activated on our Website the IP anonymizing function offered by Google, which will delete the last 8 bits (type IPv4) or the last 80 bits (type IPv6) of your IP address. Moreover, Google is certified under the EU-US Privacy Shield, which ensures that an adequate level of data protection is maintained with respect to the processing of data by Google in the US.
You may opt-out from to the use of web analysis at any time, either by downloading and installing the provided Google Browser Plugin or by administrating your consents in the above table, in which case an opt-out cookie will be placed. Both options will prevent the application of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.
4. Online behavioral advertising
This Website uses DoubleClick, a so-called targeted advertising service of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States ("Google").
Google will analyze your use of this Website. To this purpose we use the cookies described in more detail in the above table. The information collected by Google in connection with your use of our Website (e.g. the referring URL, our webpages visited by you, your browser type, your language settings, your operating system, your screen resolution) will be transmitted to a server of Google in the US, where it will be stored and analyzed. We and our partner Google will use this information to better tailor our advertisements to you and your interests, to limit the number of times you are shown the same advertisement, to evaluate the efficiency of promotional campaigns, and to better comprehend the behavior of visitors after they have looked at a certain ad. When you visit another website of the so-called "Google Display Network", customized pop-ups tailored to your interests can be presented to you on the basis of the information collected on our Website.
You may withdraw your consent to this type of analysis of your use of this Website at any time either by administrating your consents in the abovetable, in which case an opt-out cookie will be placed, or by downloading and installing the Google Browser Plugin offered by Google. Both options will prevent the use of web analysis only as long as you use the browser on which you installed the plugin and do not delete the opt-out Cookie.
Further information on Google DoubleClick is available on the Google Data Protection Guidelines for Advertising.
5. Use of contact forms
You can contact us directly via the contact forms available on our Website. In particular, you may provide us with the following information:
- Name, email address, address and phone number
We collect, process and use the information provided by you via the contact forms exclusively for the processing of your specific request.
6. Subscription to our newsletter
On our Website, you may subscribe to receive our newsletter. Based on your prior consent, we will collect and use the email address you indicate for providing you with the newsletter4.
If you wish to receive a customized newsletter, you may, on a voluntary basis, provide us with the following additional information:
- Name, email address, address and phone number
For subscription to our newsletter we use the so-called double opt-in procedure. After you have subscribed to the newsletter on our Website, we will send you a message to the indicated email address asking for your confirmation. If you do not confirm your subscription, your subscription will automatically be deleted. In order to prevent any misuse of your personal data, we will log your subscription and confirmation, filing the IP address you use when subscribing, the time of your subscription and confirmation, the messages sent by us regarding your subscription, and the wording of your subscription and confirmation.
You may at any time with future effect revoke your consent to receive our newsletter. To declare that you wish to unsubscribe, you may use the respective link included in all newsletters, or refer to the contacts indicated below (→ C.).
7. External services or content on our Website
We include third-party services and/or content on our Website. When you use such third-party services or when third-party content is displayed, communication data are exchanged between you and the respective provider for technical reasons.
The respective provider of the services or content may also process your data for own additional purposes. To the best of our knowledge, we have configured the services and content of providers known to process data for own purposes in such a way that either any communication for other purposes than to present their services or content on our Website is blocked, or communication only takes place once you have actively opted to use the respective service. However, since we have no control over data collected and processed by third parties, we are not in a position to provide binding information regarding the scope and purpose of such processing of your data.
For further information regarding the scope and purpose of such collection and processing of your data, please consult the privacy statements of the providers whose services and/or content we include and who are responsible for the protection of your data in this context:
8. Information on incorrect product use and quality complaints
This Website is not intended or designed for communications regarding grey market products/counterfeit products, incorrect or off-label use, quality complaints and/or other issues regarding the safeness or quality of Bayer products. If you wish to report such matters or make a quality complaint, please contact us via the Customer Care Line 1800 804 479.
If you nevertheless report to us issues regarding the safeness or quality of Bayer products, we will be legally bound to deal with your communication and may have to contact you for clarification purposes. Subsequently, we may have to notify the competent authorities of the issues reported by you. In this context, your information will be forwarded in pseudonymized form, i.e. no information by which you may be directly identified will be passed on. We may also have to forward these pseudonymized notifications to our group companies and cooperation partners, to the extent these are likewise obliged to notify their respectively competent authorities.
All enquiries or complaints regarding your personal informational should be made in writing to:
The Privacy Officer
875 Pacific Highway
Pymble NSW 2073
Phone: +61 2 9391 6000
Or by email: firstname.lastname@example.org
Bayer will respond to your complaint within 30 days of receipt of your correspondence or within any further time notified to you in writing. If you are not satisfied with the outcome of the response you receive, we can refer you to the Office of the Australian Information Commissioner (as applicable) for further investigation.